My Album Release Diary: How Did The Facebook Advertising Go?

60 Second Music Marketing

Well, I’m back from three days holiday and can study the results of my advertising/marketing spend on Facebook.

Having uploaded the video for the single to Facebook I spent £30 to promote it. I’m sure at the time it was only suggesting that would get me an additional reach of 13,000. Here’s what I actually got in total: a reach of 63,500 (double our Facebook audience) and 22,500 views of the video.

The end results of my Facebook paid promotion. The end results of my Facebook paid promotion.

So, a £30 spend got me: a ‘purchased’ reach of 53,000, 18,000 views (81% of the total viewership of the video) and all of 8 (count ‘em) clicks to the online shop.

The scores on the doors. The scores on the doors.

Spending money on a good bit of content does get you in front of a lot of eyes.

Let’s compare this with two Facebook posts which were posted around the same time.  One is a tour ‘poster’…

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About Grind Series

Who We Are... My Brother's Keeper Enterprises, LLC was created with the sole intention to provide professional assistance to those seeking to advance artistic passion. We believe your image is our business, utilizing innovation as our passion and personalizing service to remain connected to our heritage. At MBK Enterprises, LLC the goal is simple; Arrive at the finish line in the position your customers place you, in First Place for all their artistic needs. "First Place in Mind, Leading The Blind & Misguided!" -CEO Alphonso Fleming Jr. Contact Us for more information on what we do and the services we provide:
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