Whilst it probably doesn’t come under the category of marketing, let’s discuss whether I’m putting my forthcoming album on Spotify .
If you are an artist or band in the mainstream, the publicity and awareness that is generated by the media can generate the number of plays you need to make Spotify plays pay. As way of an example, Kendrick Lamar is an artist in the mainstream, and he has just received the most ever Spotify plays in a day. 9.6 million plays to be precise.
However, for an established niche act such as ourselves with a miniscule fanbase in comparison, having the album instantly on Spotify doesn’t make sense. Spotify streaming will probably cannibalise albums sales resulting in less revenue. I’ll therefore attempt to window it’s release on Spotify till next year (after Christmas); we have eight…
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