My Album Release Diary: To Spotify Or Not To Spotify?

60 Second Music Marketing

Whilst it probably doesn’t come under the category of marketing, let’s discuss whether I’m putting my forthcoming album on Spotify .

spotify_2014_0
If you are an artist or band in the mainstream, the publicity and awareness that is generated by the media can generate the number of plays you need to make Spotify plays pay.  As way of an example, Kendrick Lamar is an artist in the mainstream, and he has just received the most ever Spotify plays in a day.   9.6 million plays to be precise.

This fella has had 9.6 million Spotify streams in a day.  Good going. This fella has had 9.6 million Spotify streams in a day. Good going.

However, for an established niche act such as ourselves with a miniscule fanbase in comparison, having the album instantly on Spotify doesn’t make sense.  Spotify streaming will probably cannibalise albums sales resulting in less revenue.  I’ll therefore attempt to window it’s release on Spotify till next year (after Christmas); we have eight…

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About Grind Series

Who We Are... My Brother's Keeper Enterprises, LLC was created with the sole intention to provide professional assistance to those seeking to advance artistic passion. We believe your image is our business, utilizing innovation as our passion and personalizing service to remain connected to our heritage. At MBK Enterprises, LLC the goal is simple; Arrive at the finish line in the position your customers place you, in First Place for all their artistic needs. "First Place in Mind, Leading The Blind & Misguided!" -CEO Alphonso Fleming Jr. Contact Us for more information on what we do and the services we provide: Info@MBKEnterprisesLLC.com
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