Here’s another post not neccessarity about marketing but it covers logistics and distribution and whether you should be tempted to use a large distributor to handle an album release.
Most acts be they signed or independent should have a Direct to Fan (D2F) strategy for selling not just their music but all the super expensive deluxe merch that dedicated ‘superfans’ lap up and pay tons of money for. There are many platforms that serve this market, see the Wicksteed Works report if you need bringing up to speed.
If that is the case, why in this day and age might you need a distributor? Well, what distributors do is feed the casual fans/buyers and get your physical stuff out there (in shops, webstores etc) and under people’s noses. Sometimes you have to shove stuff in peoples faces and hand it on a plate for them before they’ll take the notice of you and part with…
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