Essential Elements Of A Marketing Plan

60 Second Music Marketing

All independent musicians should have a marketing plan.  This is a medium to long term document which outlines your goals and how you are going to obtain them.

 99 out of 100 bands won’t have one of these and that’s why they never get anywhere!
99 out of 100 bands won’t have one of these and that’s why they never get anywhere!

It sounds very ‘corporate’ I know but trust me on this. Over at Hypebot, Bobby Borg has listed thirteen essential elements of this plan.  You should read the article in full  however here’s what I think are the most essential points you should be looking at:

Your vision: Wheere do you want to be in 10 years time.

SWOT Analysis: Strengths, weaknesses, opportunities, threats.  This should establish whether you can occupy a specific ‘niche’ and make money from it.

Fan analysis:  Who is your ‘most likely’ fan?  How old are they? What are their interests? How are you likely to contact them?

Competitor Analysis: Look at their recordings, performances, merch and…

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About Grind Series

Who We Are... My Brother's Keeper Enterprises, LLC was created with the sole intention to provide professional assistance to those seeking to advance artistic passion. We believe your image is our business, utilizing innovation as our passion and personalizing service to remain connected to our heritage. At MBK Enterprises, LLC the goal is simple; Arrive at the finish line in the position your customers place you, in First Place for all their artistic needs. "First Place in Mind, Leading The Blind & Misguided!" -CEO Alphonso Fleming Jr.
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