Don’t Be A Sockpuppeter

60 Second Music Marketing

A local band not so far away from me indulges in the practice of sock puppeting on Twitter.  They have created various fake fan accounts and use these made up identities to tweet sycophantic plaudits and praise back to themselves (“You guys are the best band ever” “your new single is the best thing I’ve ever heard” etc.).

Please don't be a sock puppeter with your band. Please don’t be a sock puppeter with your band.

The band then retweet this fake praise to give their real Twitter followers the illusion that they have a large committed fanbase.  In reality they have nothing of the sort.

All this is bad marketing practice.  Any form of deception whether it’s to your fans or the media is not a good thing and as we’ve seen on this blog before it can backfire on you.  For one you’ll get people like me (and all my musician friends) shaking their heads in…

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About Grind Series

Who We Are... My Brother's Keeper Enterprises, LLC was created with the sole intention to provide professional assistance to those seeking to advance artistic passion. We believe your image is our business, utilizing innovation as our passion and personalizing service to remain connected to our heritage. At MBK Enterprises, LLC the goal is simple; Arrive at the finish line in the position your customers place you, in First Place for all their artistic needs. "First Place in Mind, Leading The Blind & Misguided!" -CEO Alphonso Fleming Jr.
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