When you are touring as well as an all encompassing tour poster, you should create digital flyers for each and every gig that you play and post them to social media. This gives each date individual exposure.
For Twitter, ask your followers who live in or around that geographic lo cation to retweet them (and if they do, reply and thank them).
On Facebook, things are a little tricker. You can certainly target posts to geographical locations but I’ve found that people who live in different parts of the country will want to alert/tag Facebook friends who live near your future gig to let them know you are playing near them. So, you’ll do an generall post to all your Facebook users. The trouble is unless your post receives a lot of engagement (comments and likes) Facebook…
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