Yesterday we discussed what assets you need to promote a single, let’s now try to put them into a timeline and see when each step needs to be undertaken. We can’t cover EVERY step but this will give you a good overview. You might even want to shorten the overall time period if you are releasing a lot of single but give as much time as possible (at least 4-6 weeks) for anything you send out for review.
NB. Before you start you should research and establish whether blogs/radio shows etc will want music submissions in a physical media, provate Soundcloud link, Dropbox format etc.
12 Weeks before release
Shoot music promo video. Also record some behind the scenes footage.
Commission single artwork.
10 weeks before release
8 weeks before release
Send promo CD copies and press release to physical magazines or newspapers, genre appropriate radio shows…
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