MBKE to assist iNoslen Media’s Social Media Needs…

The Grind Series

Working previously with the iNoslen Media Core Culture writing assignments, My Brother’s Keeper Enterprises (MBKE), agreed to assist with the management of their Radio (iNoslen Radio), Twitter (iNoslen Radio (Twitter) and Media (iNoslen Media) Facebook pages as well.

Recently iNoslen Radio has secured an exclusive interview with a New York Hip Hop legend and require extra support to generate the media buzz and push for the July 1st scheduled interview. So far MBKE has created an interactive month long trivia contest, along with supporting the artist by promoting the preorder of the upcoming release & showcasing the music videos associated.

The five (5) goals set forth during this month of promotion will be to:

  1. Increase the live listener fan base to over 700+ each program.
  2. Increase awareness and generate more “Likes” of both social media pages.
  3. Identify the regions displaying the most interest in the…

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MBKE to assist iNoslen Media’s Social Media Needs…

Working previously with the iNoslen Media Core Culture writing assignments, My Brother’s Keeper Enterprises (MBKE), agreed to assist with the management of their Radio (iNoslen Radio), Twitter (iNoslen Radio (Twitter)) and Media (iNoslen Media) Facebook pages as well.

Recently iNoslen Radio has secured an exclusive interview with a New York Hip Hop legend and require extra support to generate the media buzz and push for the July 1st scheduled interview. So far MBKE has created an interactive month long trivia contest, along with supporting the artist by promoting the preorder of the upcoming release & showcasing the music videos associated.

The five (5) goals set forth during this month of promotion will be to:

  1. Increase the live listener fan base to over 700+ each program.
  2. Increase awareness and generate more “Likes” of both social media pages.
  3. Identify the regions displaying the most interest in the program and develop a connection with the listener fan base.
  4. Develop interactive contests for new and routine listener fan base.
  5. Develop a reward system for new and routine listener fan base.

More developmental updates to come…

Get aquatinted with iNoslen Media Here.

Posted in Core Culture, Documentary, Empires From Molehills, Internship Programs, Marketing, Podcast Radio, The Grind Series | Tagged , , , , , , , , , , | 1 Comment

Creating Zealots for your Company…

Creating Zealots

By Dave Lavinsky

I recently reviewed the book “PRIMAL BRANDING: Create Zealots for Your Brand, Your Company, and Your Future” by Patrick Hanlon and wanted to share my thoughts on it with you.

It’s truly awesome. Here’s the scoop. Hanlon worked in advertising for many years for Fortune 500 clients. A few years ago, he asked himself the question: What is it that gets consumers to bond with brands like Google, Apple, Mini Cooper, Coke, Disney, Starbucks and Nike and not others?

In answering this question, Hanlon determined that there are seven distinct elements, which he calls the “primal code,” which shape people’s belief in a brand (whether your brand is a product, service, or organization) as follows:

1. The Creation Story: All belief systems start with a story. (i.e., Google founded in a dorm room; Apple formed in a garage).

2. Creed: All ideologies start with a set of core principles such as Nike’s “Just Do It” and the United States’ “All men are created equal.”

3. Icons: Whether they are visual, sounds or smells, icons create belief in a brand. Think of the Nike swoosh or the Intel inside jingle.

4. Rituals: Repeated interactions with a brand influence your belief in it, such as how customers feel when they enter a Starbucks or are greeted at WalMart.

5. Pagans, or Nonbelievers: Stating who you are not (i.e., Taco Bell saying “think outside the bun,” and Apple Computer saying “Think Different.”) build belief in your brand.

6. Sacred words: Belief systems come with unique words that must be learned in order to “belong.” Such terms include iPod, BigMac and double decaf latte.

7. Leader: Successful belief systems have visionary leaders that surpassed the odds, such as Richard Branson, Mahatma Gandhi, and Bill Gates.

It’s a great exercise for companies to see how well their brand does in satisfying the seven elements of the primal code. More importantly, it is critical to enhance the areas in which you are lacking.

Posted in Documentary, Empires From Molehills, Internship Programs, Marketing, Podcast Radio, The Grind Series | Leave a comment

Recluse Recordings Presents “More Raw”: Hip Hop – Digital / Exclusive Vinyl Release (2017)

ATTN: Hip Hop Heads, Purists & Culture Fans…

Produced by the Recluse Crew entirely, I am beyond excited to see the results and feedback from those who purchase.

Exclusive vinyl available at this link: More Raw – Exclusive Vinyl

Online Digital available at these links:

  1. Preorder vinyl @ https://goo.gl/TgNzr7
  2. Spotify @ https://goo.gl/kNR5cj
  3. Bandcamp @ https://goo.gl/vcGe1q
  4. Apple Music @ https://goo.gl/Lv9tws
  5. iTunes @ https://goo.gl/GC2dfe

Brief Description Below:

Vinyl Digital Exclusive: Limited Edition of 300 Copies!

Recluse Crew is a music production collective of four producers: Staffro, BennyBen, Jake the Break & Flam.

Long time specialists in sample based hiphop music, they have been producing various artists worldwide for over fifteen years.

Recluse Crew´s first album The Art of Raw Sound (2005) did well especially internationally and in Japan, the album and it´s 12” –single titled ”Perfect Imbalance”, both placed number one at japanese music distributor Diskunion´s hiphop chart. The album gained radioplay in more than ten countries and it was well received by the media. For example the english music magazine ”Notion” ranked The Art of Raw Sound –album as one of the best hiphop albums of 2006.

In 2016 Recluse Crew released a new single called ”Embrace” (featuring Disputeone) via english record label Jon Kennedy Federation. ”Embrace” was released digitally worldwide and it got great reviews.

Now in 2017 they are proud to present their new album: ”More Raw” with Vinyl Digital. ”More Raw” features classic and fresh underground rappers from the U.S. such as Kurious, Mellow Man Ace, Basement Chemists, and DisputeOne etc…

The music is indeed Raw and sample based boom bap hiphop with focus on hard drums, samples and scratching. So while bringing the classic boom bap type of hiphop sound, the Crew also bring out their four distinctive flavours of sample based production on this album. You want the Raw? It´s pure and uncut!

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Words of Wisdom Wednesday’s! #WOWW

“You must either modify your dreams or magnify your skills.”~ Jim Rohn

#WOWW #MBKEnt #MBKMentors

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Is Your Business Running You?

Is Your Business Running You?
By Dave Lavinsky

Remember how good it felt to start your own business? You were going to manage your own time, be your own boss, and answer only to yourself, right?

Have your dreams of playing golf at the 3 o’clock in the afternoon vaporized under the pressure of answering client calls, paperwork, estimates, business meetings, accounting, payroll, and on…and on…and on…?

If you have been transformed from the master of your destiny to a slave of the trade, then something is very wrong. Your existing business processes are shackling you rather than serving you.

It’s time to stop, analyze, and intelligently systemize your business.

Make The Time

You can scream, shout, and kick that you don’t have time to do this, but in the end, you are only hurting yourself. First, lack of enjoyment in your work is a fast track to disease. Weight gain, depression, ulcers, and heart attacks can all be instigated by stress.

Secondly, is this why you started your own business, so you can slave drive yourself? No, this isn’t how it was supposed to be and it can change. You owe it to yourself. Besides, it’s easier than you think.

Step 1: Document Your Processes

While this step isn’t necessarily difficult, it can be time consuming. There is no way around it; you have to know what you are doing so you can a) improve what you are doing and b) teach someone else to do it.

There are a lot of fancy process mapping techniques and software programs. A Google search will put dozens of them at your fingertips. You can use any one of these that feel comfortable to you, or you can keep it simple and document your processes in numbered steps or hand drawn flowcharts.

To save time, you could ask one of your employees to document your processes, or hire a college student or temporary personnel to help you.

Step 2: Improve Your Processes

Once you have documented all your processes, study them carefully. Look for those following issues that can flag areas that need improvement:

Is there duplication of efforts?

Are there bottlenecks?

Are there delays?

Is there only one person who knows how to complete a certain process?

Is it a purely manual process?

Is there a customer-impacting issue?

If there are issues with any process that negatively impact the quality of your customer’s experience, fix that issue first.

Then tackle the “low-hanging fruit.” These are issues that are fairly simple to resolve and add time back into your day. Move on to tougher issues and continuously improve the issues you’ve identified.

Pay particular attention to processes that are currently only done by one person. What if that person quits without notice? Redundancy is critical to business continuity.

May sure at least two people know how to perform every process in your business, or that the process is so well documented, that someone else can do it well by following the written instructions.

Step 3: Automation, Automation, Automation

Location may be the key to real estate success, but the key to process improvement is intelligent automation. What is being done manually that you know can be automated?

For example: payroll, inventory, customer contacts, invoicing, staff scheduling, etc? There are many free and low cost automated software solutions to tedious, time consuming work processes.

List your manual processes in order of priority and begin automating the ones that you can easily convert and give you the most time back in your day. Remember that even if a process is automated, it still needs to be documented. The more processes you have outlined in writing, the easier it is to train others and delegate.

Put It All Together

By following these steps, you will have a complete set of efficient and documented business procedures. You will be able to unshackle yourself from the business by delegating repetitive or low value functions to others.

One trick to help you know when to delegate versus do it yourself is to compare it to your hourly worth. If you are worth $60 an hour, apply that to every task. Would you pay someone $60 an hour to clean the office bathroom? No? Then maybe it’s time to delegate that to a staff member or outsource it to a lower cost service provider. That frees your time to work on revenue-producing activities.

Remember you are the captain of the ship. You are needed at the helm building relationships with lucrative clients, not in a back office ordering ink for the printer (a process that you can automate!).

Take your place at the helm this year and experience the difference for yourself.

***

Dave Lavinsky is President of Growthink and creator of the Million Dollar Exits training program. 

Posted in Documentary, Empires From Molehills, Internship Programs, Marketing, Podcast Radio, The Grind Series, Uncategorized | Leave a comment

Pro Tips: Outsourcing 

Here are 18 tasks every entrepreneur should be outsourcing:

1. Scheduling appointments

2. Formatting email newsletters

3. Obtaining quotes from vendors

4. Making travel reservations

5. Bookkeeping

6. Posting blog entries

7. Website edits & updates

8. Creating investor lists

9. Contacting potential partners

10. Cleaning your office

11. Running payroll

12. Answering customer emails

13. Researching potential clients

14. Making outbound phone calls

15. Data entry

16. Researching prospective customers

17. Updating social media profiles

18. Answering customer phone calls

#Entrepreneurship #Empowerment #MBKEnt #Outsourcing #ProTips

Posted in Documentary, Empires From Molehills, Image To Word, Internship Programs, Marketing, Podcast Radio, The Grind Series, Uncategorized | Leave a comment